Brand guidelines
One block. One brain.
BlockBrain turns Minecraft knowledge scattered across the web into structured data. The mark says so: a thinking brain grown out of a grass block. Use these rules to show the brand the same way everywhere.
01 / Name
One word, two capitals.
Write the name as BlockBrain in every sentence, title and credit. Domains stay lowercase, as addresses always are.
- Name
- BlockBrain
- Say it
- “block brain”
- Descriptor
- A vanilla Minecraft field guide
- Release
- blockbrain.gg
Write
BlockBrain · BlockBrain’s farms · Source: BlockBrain
Don’t write
Block Brain · Blockbrain · BLOCKBRAIN · The BlockBrain
02 / Logo
The lockup keeps its own proportions.
The logo is the icon and the lettering together, always in this arrangement. The lettering is exactly as tall as the cube’s left face, from the top of the capitals to the baseline. The cube’s upper corner rises above the capitals and its lower corner dips below the baseline. Scale the lockup as one piece; never resize or move the parts separately.
Clear space
Keep a clear margin around the lockup equal to the height of the lowercase letters. Nothing else sits inside it: no text, edges or other marks.
Minimum size
Show the lockup at least 24 px tall on screens (lettering about 10 px), or 10 mm in print. Below that, use the icon alone.
Lettering color
The interface draws the lettering in the theme’s ink, so it reads on Day and Night. The logo files use the dark ink #191919 for light backgrounds and print.
Flat
The artwork is flat. Never add drop shadows, glows, outlines, gradients or 3D effects to the icon or the lettering.
03 / Icon
The grass-block brain.
Use the icon alone where the name is already present or space is tight: favicons, app icons, avatars and compact footers. Always use the highlighted 11-colour artwork, down to 16 px.
04 / Color
Eleven solid colours.
The logo uses fourteen flat colors for the outline, soil, grass, brain and directional highlights. They belong to the logo; the interface keeps its own Day and Night palette. Never recolor the mark to match a theme.
- Ink
#191919Outline and logo lettering - Brain
#FF99B5Top planes of the brain - Brain side
#FA5485Brain depth and edges - Fold
#821439Brain folds - Brain light
#FFDAE5Highlight on the brain - Grass
#75CD32Left grass face - Grass shade
#4D991CRight grass face - Grass light
#A0E65DHighlight on the grass - Soil
#925026Left soil face - Soil shade
#6F371BRight soil face - Grass bevel
#91DE50Light grass edge - Grass bevel shade
#6DB438Shaded grass edge - Brain bevel
#FF88ABSide facets - Reflection
#FFB7CDSoft light on the folds
05 / Type
Lettering, not a font.
The BlockBrain lettering is drawn artwork: square, heavy and cut at the corners like a block. Don’t retype the name in a font to imitate it, not even in Tektur, the closest match.
- Tektur is the hero font. It goes with the logo on the home headline and page titles.
- Headings use a narrowed copy of Orbitron.
- Jersey 15 is the pixel font, for stack counts and small badges.
- Geist Mono is the fixed-width font, for code and numbers.
- Reading text is a plain sans-serif.
Chart a course to every block.
Farms, generators & automation
64 · Beta
X 100 Y -60 Z 1000 · OAK_LOG × 10
Grow sugar cane beside water; cut the upper stalks and leave the base.
06 / Misuse
Keep it as drawn.
- BlockBrainDon’t stretch or squash it.
- BlockBrainDon’t add shadows or effects.
- BlockBrainDon’t recolor the icon.
- Don’t put dark-ink files on dark surfaces.
07 / Files & credit
Use the original files.
The mark is original vector artwork, not Minecraft game art. BlockBrain is an unofficial project, not affiliated with Mojang or Microsoft. When you use the site, its data or its APIs as a source, credit BlockBrain by name with a link to the relevant page or the homepage.
- Logo, highlighted (SVG)Primary horizontal logo for light backgrounds and print.
- Icon, highlighted (SVG)App icon, avatar and favicon source.
- Icon, highlighted (PNG, 256 px)For places that cannot take SVG. Also at 128, 64, 48 and 32 px.
- Logo, hard edge (SVG)Nine colors, no highlights: single-pass printing only.
- Icon, hard edge (SVG)Nine colors, no highlights: single-pass printing only.
- Palette (JSON)The fourteen logo colors by role.
